Complaint handling best practice

Together with 28 organisations from across the dental sector, the GDC has ​developed a set of universal principles for handling complaints about dental professionals. The six core principles provide a simple template for best practice, helping professionals and patients to get the most from feedback and complaints, for the benefit of all.​​​​

The principles set out a very clear picture of what patients can expect when providing feedback or making a complaint.

The six core principles are:

  1. All of your feedback is important to us.
  2. We want to make it easy for you to raise a concern or complain, if you need to.
  3. We follow a complaints procedure and keep you informed.
  4. We will try to answer all your questions and any concerns you raise.
  5. We want you to have a positive experience of making a complaint.
  6. Your feedback helps us to improve our service.

A poster and leaflet showing these core principles are available for display on walls and in waiting areas of dental practices. By using these materials, dental professionals can clearly demonstate to patients that they follow a good complaint handling procedure.

In addition, we have developed a social media toolkit which contains example Facebook and Twitter posts, plus visual assets, along with a news story template that you may wish to publish on your website to tell your patients about this initiative. ​

The poster and leaflet are also available in hard copy on request by emailing [email protected].

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Contact GDC

+44 (0) 20 7167 6000

37 Wimpole Street

London W1G 8DQ


Secure area for dental professionals